Wandering Eye is a peel-and-stick wallpaper brand built for people who love personal, hands-on home projects. When they came to us, they needed to establish their visual identity and wanted something that felt elevated, approachable, and exciting to their ideal customer: women in their late 20s to early 30s who enjoy DIY, interior styling, and making their space feel personal.

Our goal was to create a logo and design system that matched the quality and creativity of the product itself. We designed a simple wordmark and logo that felt confident and modern.

The new branding helps Wandering Eye stand out in a crowded home decor market, speak directly to its audience, and support a brand experience that feels as thoughtful and hands-on as the people it’s made for.